Brand USA Talks Travel Episode 71

Bubba O'Keefe Explains How a Small DMO Attracts Large Numbers of International Tourists

Anyone who loves the Blues, or wants to create a specific marketing proposition about their destination, will enjoy hearing these stories from Bubba O'Keefe, Executive Director of Visit Clarksdale in Mississippi. Renowned as the home of the crossroads where Robert Johnson sold his soul to the devil, Clarksdale is 120 minutes from Memphis and boasts none of the glamour of big cities; even so, it attracts tourists from all over the world.