Brand USA Talks Travel: Episode 59

New Research on Multi-Cultural Marketing with Carroll Rheem

How does the promise of experiencing cultural diversity affect travelers' decisions? This special episode with Carroll Rheem, Founder/CEO of Iolite Group, is about "The Multicultural Multiplier," a landmark study conducted by her firm. Carroll hosts a free webinar on the importance of cultural diversity as a marketing opportunity on August 23rd at 11am EDT. We return to more "Live from ESTO" episodes tomorrow.