Brand USA Talks Travel: Episode 91

Determining the Monetary Value of Video Minutes Watched with Odyssey’s Ryan Thompson

When a consumer of travel content watches video, what is the value of that time? With the prevalence of FAST channels, on-demand apps, and social media, this is a highly relevant, yet complex issue. That’s why Ryan has assembled a committee of America’s destination leaders and major travel brands to solve this equation. Learn about the “Content Value Initiative” and how the results benefit destination marketers, production companies, and agencies. Ryan Thompson is Senior VP at Miles Partnership and Founder & Managing Director at Odyssey.